Learn how to finally STAY vegan for life with confidence, consistency, and joy.
This spring, transform yourself with the mindset, strategies, and community to maintain your vegan lifestyle for good.
After nearly 40 years as a vegan trailblazer successfully guiding thousands of people on their vegan journeys—including the nearly 25,000 Black women who signed up for my free 21-Day Vegan Fresh Start program during the pandemic—I know the struggles many people have to maintain a vegan lifestyle long-term.
Lack of support at home, social pressure, cravings, stress, inconvenience, not knowing what to eat, and more—these are the day-to-day challenges you face when navigating a world that isn’t vegan.
That’s why I created this program—to guide you through the 6 essential steps you need for a long-term, sustainable, and joyful vegan lifestyle.
the 6 essential steps:
1. CONFIDENCE
Embrace Your Vegan Identity
2. COOKING
Simplify Meal Prep Without Relying on Specific Recipes
3. CONSISTENCY
Build Lasting Routines Even During Tough Times
4. CRAVINGS
Understand and Manage Food Desires
5. COMMUNICATION
Navigate Social and Family Dynamics with Ease
6. COMMUNITY
Connect with Like-Minded People for Support and Accountability
This program is designed to simplify your journey, providing exactly what you need each week in a rhythm that fits your life.
what you’ll get in the 6-Week group coaching program:
Weekly Video Lessons
→ Each week you’ll get a video lesson focused on one of the 6 essential steps
Weekly 60-Min Live Group Coaching Calls
→ We’ll do a deep dive into one of the 6 essential steps, complete with Q&A and hotseat coaching
Weekly Digital Guide
→ Your personal PDF guide will include tools, reflection prompts, and actionable practices to put the 6 essential steps into use right away
Community Support
→ Enjoy an online space for conversation, support, and accountability with like-minded people
Curated Resources
→ Explore a collection of tailored resources in our online community to help you thrive in your vegan lifestyle
the transformation you’ll walk away with:
By the end of this program, you'll have the mindset, skills, and community support you need to thrive as a lifelong vegan. You'll gain practical strategies to confidently navigate challenges, maintain your choices, and experience greater joy and well-being in your everyday life. Staying vegan will become not just a goal, but your new, empowering normal.
$350
early bird price ends soon
regular price: $500
Space is limited
testimonials
The transition program CHANGED MY LIFE. There was no way I could have done this by myself as I tried in the past and failed.
—Toi Salter
Participating in the vegan transition program with Tracye has profoundly changed my relationship to food, my outlook on the world and, most importantly, who I am as a human being.
—Kelly Macias
What really stood out to me the most is the community. I have been so grateful for the positivity, the encouragement, and support that we have given to one another and I think this is just a testament to what we can do when we really come together.
—21-Day Participant
You gave me wisdom to find a way to take back my healthy life, courage to step out of my comfort zone, education on how to make delicious vegan foods that are fabulous, a support group, and the gift of a new life without medication.
—21-Day Participant
FAQ
Check out the FAQ below. If you have more questions, reach out to [email protected].
How is this different from your 21-Day Vegan Fresh Start?
The 21-Day program was a powerful food-based jumpstart. This 6-week group coaching program is the next step, teaching mindset skills, tools, and strategies to finally have long-term consistency.
Are recipes and meal plans included in the program?
No, recipes and meal plans are not included. The program includes the fundamentals of plant-based nutrition and meal preparation techniques, empowering you to create balanced meals that fit your lifestyle. For recipes, check out my best-selling books, Ageless Vegan and By Any Greens Necessary, available wherever books are sold and at your local library.
What if I can’t make a live call?
No problem—every call is recorded, and you’ll receive the replay within 24 hours. You can watch (or rewatch) anytime it works for you, so you’ll never miss the guidance and support.
How much time do I need to set aside each week?
About 2 hours each week (or more if you choose): time for one 60-minute live call, a short video lesson, a guide with tools and reflection prompts, and optional community check-ins.
How many participants will be in the program?
This program is designed for an intimate experience, accommodating up to 200 participants. This smaller group size allows for more personalized attention and deeper engagement. Act now to reserve your spot.
What happens after the program?
After the program, you'll be invited to join our new monthly membership at a reduced rate. This ongoing support is designed to help you maintain your vegan lifestyle with confidence and stay connected to a nurturing community.
What is the refund policy?
All payments for the program are non-refundable. Please ensure that you are fully committed before enrolling.
If you’re ready to stay vegan for life with confidence, ease, and joy, join us inside the program. I look forward to welcoming you!
Your Host
Tracye McQuirter
For nearly four decades, I’ve helped thousands of people transition to a vegan lifestyle.
I'm an award-winning public health nutritionist, vegan trailblazer, international speaker, and best-selling author of Ageless Vegan and By Any Greens Necessary.
My first-of-its-kind African American Vegan Starter Guide was ordered nearly 500,000 times. And nearly 25,000 Black women joined my 21-Day Vegan Fresh Start programs during the pandemic, with thousands of success stories.
The New York Times cited my work as a driving factor in the popular rise of veganism among African Americans, who are the fastest growing vegan demographic in the U.S.
I've been featured on Netflix, GMA, Essence, The New York Times, Today, Ebony, Forbes, BBC, CNN, NPR, PBS, and many other media.
You can learn more at @byanygreens or byanygreensnecessary.com.